About The Artist
Several motifs recur in Yokoo’s work. His fascination with waterfalls borders on obsession. In 1999, in a group exhibition titled “Ground Zero Japan” at the Mito Museum of Art, Yokoo filled an entire room from floor to ceiling with postcards of waterfalls which were reflected in a black mirrored floor. Other exhibitions on the subject include “Craze for Waterfalls” at the Kirin Art Space Harajuku and “Tadanori Yokoo’s Magical Make a Pilgrimage Round” exhibition. In 1992, Absolut Vodka commissioned him to design an advertisement titled Absolut Yokoo featuring twenty-five of his waterfall paintings.
Yokoo is also known for his science-fiction posters and Ken Takakura gangster-film posters, and his designs have been used for theater sets in Japan and Italy.
Tadanori Yokoo’s work, while highly successful commercially, is deeply personal. Employing his own themes, pictures, and references to himself and his anti-modernist collage style, his approach is instantly recognizable and individual. He has said that he learned in the late 1960s “to escape from compromise when designing by linking my creations directly to my lifestyle.”
Yokoo’s work crosses the border between design and fine art. Seemingly devoid of limitations or rules, his paintings are warm, autobiographical, and mystical and draw on a variety of seemingly incongruous influences such as spiritualism, Japanese aesthetics, the psychedelic posters of the ’60s, science fiction, and comic art. It also consciously draws on Ukiyo-e, or “the art of the floating world,” whose themes express the impermanence of life. (Art Directors Club)
Tadanori Yokoo’s 3 Animation Films Part 2 of 3 “Kachi Kachi Yama” (1965)